Snapchat Signs Up NFL as First Explorer Sports Partner

Wall Street Journal: The National Football League is deepening its relationship with Snapchat. The league has signed on to become the first sports partner for Snapchat Story Explorer. The feature is an offshoot of Snapchat Live Stories. With Stories, Snapchat curates and weaves together a collection of videos submitted by its users in a particular location or around a theme, such as Halloween or Mardi Gras. These videos can generate 10 million to 20 million views on a given day.