WPP’s Martin Sorrell Offers Ad Predictions for 2016

TheDrum: Martin Sorrell, founder and chief executive of WPP, has shared his predictions for the year ahead for WPP and beyond, forecasting opportunities in Africa, Latin America and continued strength in China. “It’s a boring prediction but, in economic terms, 2016 will be very similar to 2015, maybe a little bit better for our industry …”