Snapchat Is the One to Watch in 2016, Analyst Says

Business Insider: Snapchat is gearing up for a huge year in 2016 — and it might come at the expense of Twitter. That’s according to MEC global head of social for North America Noah Mallin. MEC is a big buyer of ads on social media and works for clients such as Marriott, GoDaddy, and Renault. Mallin said Snapchat was “the one to watch in 2016,” thanks to the way it changed its offering to advertisers throughout this past year.