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Reuters Breakingviews: U.S. media-content producers are going to feel the urge to merge in 2016 and beyond. Cable companies and other distributors have bulked up in recent years – Comcast, for example, bought NBC Universal. Apple, Amazon and the like have built new media streaming models. The giants have 12-digit valuations. Most traditional content makers are puny by comparison – Time Warner and 21st Century Fox are each worth less than $60 billion.