YouTube Veteran Tells Stars Not to Leave Video Website

Guardian: Former YouTube exec Patrick Walker notes that some YouTube stars are now exploring opportunities to expand their audiences (and make more money) outside Google’s online video service. But he delivers a warning: If they are too swift to leap on other opportunities, YouTubers risk alienating the audiences that gave them this clout in the first place. He cites Lucas Cruikshank as one example: the first YouTuber to reach a million subscribers who subsequently signed a deal with Nickelodeon. “It’s a cautionary tale: He jumped a bit too far into Nickelodeon’s world and lost his audience.”