AOL’s Identity Crisis: Company May Ditch ‘AOL’ Brand

Business Insider: Verizon-owned AOL has an image problem. The issue, according to marketing head Allie Kline, is that there’s a disconnect between the parent company and all the brands that are part of it. For Kline, one of AOL’s biggest priorities is figuring out its brand and investing in it, even if that means saying goodbye to the name “AOL” in favor of launching something completely new. “Are we going to keep the AOL brand or are we going to bring a new brand to market?”