Comcast Teams with Twitter’s Niche to Pitch Cable Box

Adweek: Niche and parent company Twitter have brought together a huge group of the most influential social media creators for a single campaign promoting a souped-up cable box. Partnering with Comcast to promote its Xfinity X1, a group of 19 of the top social media creators — including Vine stars like Josh Peck, King Bach, Brittany Furlan, Marcus Johns, Meghan McCarthy and Zach King — were each given one of the boxes to test and then make videos based on what they liked about it.