AOL Buys Stake in Content Marketing Platform Taboola

MediaPost: AOL announced that it plans to take an equity stake in Taboola to demonstrate “the desire of the parties for close collaboration on this long-term strategy.” When asked how much of a stake, an AOL spokesperson said that “while we’re not disclosing, we always look for opportunities to go beyond just a vendor-customer relationship and deliver on a more long-term strategic vision.”