Hearst: Marie Claire Subscribers Get Native Ad Cover

WWD: Despite publicizing its Kerry Washington cover for April, Marie Claire has decided to give subscribers the native advertising treatment. The magazine has released its first native cover sponsored by Stuart Weitzman to its 877,000 subscribers, who constitute roughly 87% of its print magazine readership. The other 13% are buying the magazine at the newsstand and get to see Washington’s face front and center without the ad.