Conde Nast Extends Brands Into Global Restaurants

LinkedIn: One of the biggest brand extensions by a publisher in recent years is Conde Nast’s foray into food and beverage. “Conde Nast’s magazine portfolio is such an intrinsic part of lifestyle,” said Gary Robinson, director of Conde Nast International Restaurants. “Where else do we spend time and money? We go out to eat. It’s a perfect fit. As well as Vogue Café Moscow, we now also have Vogue Cafés in Kiev, Dubai and Vogue Lounge Bangkok, a GQ Bar in Dubai and a Tatler Club in Moscow. Vogue Café Doha will launch at the end of 2015.”