Wall Street Journal Plans Debut of More Vertical Apps

Digiday: The Wall Street Journal’s taking a vertical approach to mobile apps. While the Journal has a main app for its content, the publisher is also making specific apps. For example, WSJ Live offers video content, What’s News is a daily digest of 10 stories a day, and City, the London-focused finance and markets app, is aimed at its 1.5 million U.K. readers. Now, according to chief innovation officer Edward Roussel, there will be three more apps to come in the next few months.