The Economist Magazine Unveils Plans for Film Studio

Digiday: The Economist Group has announced the launch of Economist Films, which will work with Economist journalists to produce original video content. The department is still staffing up, but Economist Films president Nicholas Minter-Green plans to build out a central team of filmmakers and producers who will create regular video programming for the publisher. The end goal is to turn The Economist into a regular producer of documentary-style video series and features, attracting new audiences and a wealth of sponsorship revenue.