CBS’s Super Bowl Plans Include Many Digital Firsts

Variety: For the first time in the half-century-old history of the Super Bowl, one of television’s most-watched events will be available to the widest possible swath of viewers who don’t watch traditional TV. Super Bowl 50 will be seen by people who use connected-TV devices including Xbox One, Apple TV, Roku and Chromecast. In another first, all the ads that accompany the game will be live-streamed in the digi-casts as well.