Facebook Extends Audience Network to Mobile Web

Digiday: Facebook has confirmed that its mobile ad network, Facebook Audience Network, is extending from serving ads on third-party apps to the mobile web. Now, any one of the company’s 2.5 million advertisers will soon be able to use Facebook’s knowledge about its audience to target people off Facebook’s site. “When you look at the top 1,000 apps versus the top 1,000 mobile web properties, mobile web generates 2.5 times more reach than apps.”