Meredith Extends Magazines Into Apparel, Frozen Food

WWD: Publishers are looking for revenue wherever they can find it, and now Meredith has inked two licensing deals for its Shape and EatingWell titles that take it into activewear and frozen food. Shape has struck a deal with Apparel Bridge for Shape Active. And after burning calories wearing Shape Active, Meredith wants its readers to head to the freezer and pull a meal out from another of its titles, EatingWell; it has signed a deal with Bellisio Foods.