Report: Streaming Services Help Boost TV Viewing

World Screen: A survey from Horowitz Research has found that streaming services were catalysts for increased television viewing and could even drive viewership back to live TV. The survey revealed that a third (31 percent) of OTT viewers reported watching more TV overall compared to five years ago. Also among OTT viewers, 31 percent said they began watching past episodes of some shows online and then switched to viewing the current season live.