ESPN’s Bill Simmons Discusses Future of Grantland

SportsBusiness Journal: ESPN’s Bill Simmons said of recording podcasts for the Grantland website, “The fact that we don’t have a sponsored studio yet is just perplexing to me.” Simmons added, “We shoot like 15 hours of TV in there. But I also don’t know anything about ad sales, and it’s probably a much more complicated landscape than I’m giving it credit for. But to me, that’s a no-brainer.” He also addressed his expiring contract and what could be next on his radar, among other topics. “Grantland’s at a crucial point now. The question is, what does that mean to ESPN? I don’t know.”