WWD: Facebook has tapped former InStyle publisher Karin Tracy as its beauty industry lead, a role that helps beauty brands market more effectively on the social media platform. As such, Tracy will focus on developing strategy to help beauty brands drive sales by leveraging Facebook and its sister site, Instagram. In order to accomplish that, Tracy will build and lead sales and account services teams that will not only devise sponsorship opportunities for the brands, but she will also create a media strategy for them.