Kantar: Biggest Advertisers Sending Their Dollars to Digital

New York Times: The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures. The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, according to the latest report from Kantar Media, a research firm owned by the advertising conglomerate WPP. “Large advertisers in particular are the ones that are most aggressively moving budgets into digital, and the cost efficiencies of digital advertising enable many marketers to buy more for less.”