Seattle Times: Zillow Group said it is acquiring Naked Apartments, a New York website that lets users search for apartments to rent within the city, for $13 million. The company will continue to operate as its own brand, falling in line with Zillow’s practice of acquiring companies and keeping their names. Zillow now owns five brands people use for online real estate: Zillow, Trulia, StreetEasy, HotPads and Naked Apartments.