Snapchat Attracts Big Advertisers from Super Bowl

Adweek: Snapchat is grabbing attention — and ad dollars — from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL’s “Live Story” on the platform. In some cases, companies are using their own accounts and paid ads to push out content, while others are using influencers to do the heavy lifting for them.