Snapchat Poised to Go Mainstream with Viacom Deal

Wired: Snapchat may be getting closer to its Facebook moment. Viacom’s newly announced advertising deal with the highly valued messaging service offers more proof that Snapchat is nearing an inflection point — the moment it tips from niche youth product into the mainstream, much as Facebook did in 2007. Viacom, at least, believes Snapchat is on the brink of hitting the mainstream.