Time Inc Distributes ‘Culture Cards’ to Employees

Advertising Age: Time Inc. CEO Joe Ripp has revealed that the company passed out what he called “culture cards.” Said Ripp: “We are now one Time Inc. We now all carry around culture cards.” A spokeswoman elaborated: “Each employee throughout our global company received a card (it’s the size of a business card so you can easily carry it) that features our mission, our vision, our strategy, our heritage as well as One Time Inc. Expected Behaviors.”