International Business Times: Some 10 years after the split-up of Viacom and CBS, the forces of business and tech realigned in CBS’s favor while pushing Viacom toward obsolescence. At a time of near-infinite choice, CBS gathers a simultaneous nightly audience of 10.96 million, more than any other content entity anywhere. And because of a deal it didn’t do — deciding not to join media-giant rivals in Hulu — it has been able to build up its own direct-to-consumer streaming service.