CNBC: Just one year ago, the average moviegoer might not have recognized the foul-mouthed mercenary named Deadpool behind this month’s latest superhero movie. Yet after a deft marketing campaign by 20th Century Fox and leading man Ryan Reynolds, the movie has become one of the biggest of the year. “Deadpool” bowed to a massive $135 million opening this weekend, shattering records and outperforming many of the super hero cohorts that preceded it.