PlayBuzz Viral Content Startup to Expand in New York

New York Business Journal: PlayBuzz is probably all over your Facebook news feed already, and now you can expect to see a lot more of the startup around American tech business news columns. The Israeli viral-content play has announced it raised $16 million in Series B funding from the venture shop 83North and others, money that will be spent in part to build up a nascent New York office closer to its potential advertisers.