Conde Nast Teams with Rapt Media for Interactive Videos

Video Ink: Conde Nast Entertainment is partnering with Rapt Media to bring interactive video and analytics to the company’s digital channels. Videos using Rapt’s interactive video technology will appear on Conde’s video website, The Scene, across various series already on the platform. The technology is supposed to let viewers have more control over the content they’re watching by creating their own viewing “paths.” Conde brands will also be able to use Rapt’s platform to creative interactive, native video ads.