Sirius XM, Streaming May Mean the Demise of Car Radio

New York Post: Video didn’t kill the radio star, but Sirius XM and streaming services like Pandora are taking it apart piece by piece. Terrestrial radio, after years of maintaining its vise-like grip as the dominant in-car entertainment provider, will soon see thousands of motorists turn it off, a Wall Street report has forecasted. While terrestrial radio still owns an 80% share of car listenership, it will start to lose up to 1.5 percentage points a year of that market share as streamers like Pandora enter the market, the report said. Radio’s endgame, according to the report by analyst Amy Yong of Macquarie Capital, will be to appeal to increasingly smaller markets.