Advertising Age: The Times is back on top. In January, the New York Times beat the Washington Post in U.S. unique viewers across desktop and mobile for the first time since September 2015, according to data provided by comScore. The Times got 72.9 million uniques to the Post’s 69.6 million. Between December 2015 and January 2016, the Times gained 2.7 million unique visitors while the Post lost 6.4 million uniques.