Time Inc, Conde Nast Offer Rewards to Online Visitors

Wall Street Journal: Some advertisers are increasingly willing to provide people with incentives — such as game credits or reward points — in exchange for viewing their digital ads. Publishers like Time Inc. and Conde Nast have offered digital rewards to readers who visit their sites multiple times for a minimum duration, such as 10, 15 or 30 seconds, as they look to increase their traffic and sell more ads.