Conde Nast to Allow Advertisers Into British GQ Videos

Digiday: Conde Nast Britain’s first video channel for men’s fashion magazine GQ has debuted as part of a broader mobile-centric redesign, which will include opening the GQ content management system to advertisers. Opening up British GQ’s CMS is part of a wider push to give brands the same publishing tools as its editors. For now that means letting its commercial teams upload content to the editorial CMS, with plans to give advertisers their own log-ins next quarter.