Viacom to Launch In-House Branded Content Agency

Digiday: Viacom believes it has the creative expertise and distribution footprint to help advertisers go beyond the standard commercial. So it is launching the Velocity Content Network, a 20-person, in-house unit that will create and distribute branded content across social and digital platforms as well as TV. Velocity Content Network is part of Viacom Velocity, the media giant’s in-house integrated marketing agency.