Verizon, Hearst Create TV for Mobile Millennial Viewers

New York Times: Verizon and Hearst have announced the formation of a joint venture to develop programming for young adults to watch on their phones. Called Verizon Hearst Media Partners, the enterprise will kick off this spring with two channels: RatedRed.com, aimed at “millennials from the heartland,” with programming about music, food, outdoors, politics, military and faith, and Seriously.TV, offering a comedic take on current events.