Business Insider: Filip Syta’s “The Show,” will be turned into a film, according to his publisher. Syta was an ad sales exec at Google for two years until 2014. He dropped out to write a novel about a fictional search giant called Show. The story describes a search ad company that employs a lot of 20-somethings who make a lot of money, have a lot of parties, sleep with one another indiscriminately and take a lot of cocaine.