ABC Tests Virtual-Reality Ad with Product Placement

Variety: ABC and other TV networks routinely allow certain advertisers to weave their smartphones and cola cans into scripted comedies and dramas as part of a longstanding practice known as “product placement.” On Sunday, instead of just putting a Lexus into the new episode of “Quantico,” the Disney-owned broadcast outlet created a special virtual-reality segment of the program in which the automaker plays a major role.