Financial Times Benefits After Making Paywall Leakier

Digiday: Last spring, the Financial Times altered its former metered access model and introduced paid trials, letting users pay £1 ($1.42) for a month’s access to content. At the same time, the newspaper also changed its policies toward social platforms and began making more content free to people coming to its site from Google, Facebook and Twitter. Traffic from social platforms has since risen 80 percent, according to the publisher.