Advertising Age: Viacom wants to make data a part of nearly every deal it does during this year’s upfronts. To do it, the cable programmer, whose networks include Nickelodeon, MTV, Comedy Central and VH1, is bringing to market a suite of five new products designed to make audience buying more accessible to a broader pool of marketers. “A lot of clients want to talk about data because they know they should be talking about data, but not everyone can do it.”