Time Inc: Fortune Writer Exits to Launch Own Website

Re/code: Since 2007, Philip Elmer-DeWitt has written a daily column about Apple for Fortune magazine’s website. Now he’s going to stop writing for Fortune and start writing for himself. Elmer-DeWitt’s last edition of Apple 2.0 is scheduled to run on March 31. After that, he’ll be working full-time on his own site, Apple 3.0. The move is worth noting in part because Elmer-DeWitt is a longtime fixture among Apple chroniclers. And in part because he’s going to try to go into business for himself.