New York Times Unveils First UK Native Ad Campaign

Digiday: After six months of pitching native advertising, the New York Times’ London-based team is starting to show the fruits of its labor. Its in-house unit T Brand Studio is running its first native ad campaign for the market. The ad, “From a Legendary Mine to an Emerald Brand,” for emerald company Muzo, tells the story of Colombian emerald mines. It’s running for a month to tie in with the designer watch festival, Baselworld.