Viacom Signs Up comScore to Measure TV, Digital

Wall Street Journal: ComScore has signed a multi-year agreement with Viacom to give the media giant access to its TV and digital measurement tools. The idea is that comScore’s data will help Viacom run predictive models to show which ad units are best for a specific advertiser to reach its desired consumers across Viacom’s linear TV, digital, mobile and over-the-top properties.