Advertising Age: In September 2014, the New York Times set out to create “the smartest Twitter feed you’ve ever seen.” The newspaper placed the feed in a widget on the right side of its home page. The widget was to include a mix of relevant, multiplatform content from Times journalists as well as links to, and summaries of, stories from other news sites. The widget’s mix of content has shifted significantly over the last year and a half. “We’re really trying to figure out what the right mix is.”