New York Post: Network brass better hope Uber rides to their rescue. Given the steep ratings falloff across broadcast and cable this season, the TV networks are looking to the fast-growing car-hailing app and other young tech companies to help reverse declines heading into this year’s annual ad sales auction. While big media players are shifting more TV dollars to digital outlets, tech upstarts and other venture-capital backed outfits are under pressure to move the needle quickly — and they’re turning to traditional TV to do it, ad experts say.