Vice Media Web Traffic Plunges Amid Risky Strategy

Variety: Vice Media has come into the month of March looking more like a lamb than the proverbial lion. The irreverent content brand saw its web traffic suddenly plunge 17.4 percent compared with the previous month. The irony of what’s propelling this precipitous decline is a controversial practice that Vice, as well as other digital publishers, engage in online that’s actually aimed at inflating traffic numbers.