Hearst’s Vertical Video Ads Take Cue from Snapchat

Digiday: Vertical video has become ubiquitous in the world of apps and social media. Now, it’s bringing a new shape to ads as well: Hearst last week launched a new full-screen, vertical video ad on its mobile websites. Hearst is serving the new vertical video format to its mobile sites through direct deals with brands. The vertical video ads are available on all Hearst sites, but they’re in highest demand on those with younger audiences, like Cosmo, Elle, Seventeen, Marie Claire.