Snapchat Hires WPP, Google Veterans to Boost Ads

MarketWatch: Snapchat has heard a message from marketers: they are interested in tapping into the company’s huge, youthful audience, but want a better sense of the value of running ads on the platform. The mobile startup has hired two veterans from the media research arena who will be tasked with further establishing Snapchat’s legitimacy as a powerful vehicle for brand advertising.