New York Times: Apple’s ambitions to go head to head with Netflix and create its own lineup of exclusive movies and TV shows has long been the subject of much chatter. But its first original TV project — a nonscripted series about apps — might sound more like a marketing campaign. Apple announced that it was working with the entertainer Will.i.am and two veteran TV execs, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy.