Snapchat Survey Shows Popularity of Old Media Brands

Variety: Snapchat’s content efforts are seeing significant interest from its millennial audience, according to a new survey from Variety. While BuzzFeed was the most popular Discover channel among those surveyed, older media brands outperformed the upstarts. Channels for Comedy Central, Food Network, ESPN and People all ranked higher among millennials than newer brands like Vice, Tastemade and Refinery29.