Atlantic Media Sees Big Bucks from Sponsored Content

Digiday: Today, every publisher has some form of native offering. For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015, according to Hayley Romer, SVP and publisher. The publication is offering a spectrum of native ads, from video to infographics to text-based editorial pieces.