Variety: NBCUniversal and WWE are tag-teaming, in a sense, to get a tighter hold on advertising dollars. WWE programs like “Raw” and “SmackDown” have run on NBCU’s USA for about a decade and on Syfy for a little under five years. Yet during that time, NBCU supervised the sales of TV ads around the two properties while WWE handled a lot of digital and social marketing. More often than not, execs said, those efforts took place separately. In 2015, the two promise to take on all comers with a broader marketing plan.