NBC, Vox Tell Advertisers Viewers Will See Their Web Ads

Bloomberg: NBC and Vox have a message for advertisers: The web can be a scary place. In their first partnership since NBCUniversal invested $200 million in Vox Media last year, the two companies said they’ll jointly sell ads across their TV and digital properties. While brands have shifted some spending from TV to Google and Facebook, where ads are cheaper and more targeted, NBC and Vox are promising they’ll be seen by real people.